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ENERJOY

Is an energy fruit bar, rich in protein and fiber. Simple, healthy and delicious.

We chose the name ENERJOY, a play on “Energy”, “Joy” and “Enjoy”, since: Enjoy is an English word commonly used by Italians in their daily vocabulary. It evokes both a sense of lightness and a love for life. Enjoy begins with the letters EN (like ENergy) and ends with JOY. Simple and impactful.

Client Valisi  | Studio Ciandreamy | Naming – Branding – Packaging – Web Design Valentina Ciandrini

The concept is centered on the idea of nature and energy (i.e. a natural product = a healthy product), evoked by the colors, images and fonts we used.

 

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