ENerJOY

ENERJOY is an energy fruit bar, rich in protein and fiber. Simple, healthy and delicious. We chose the name ENERJOY, a play on “Energy”, “JOY” and “Enjoy”, since: Enjoy is an English word commonly used by Italians in their daily vocabolary. It evokes both a sense of lightness and a love for life. Enjoy begins with the letters EN (like ENergy) and ends with JOY. Simple and impactful.

The concept is centered on the idea of nature and energy (i.e. a natural product = a healthy product), evoked by the colors, images and font we used.

Client Valisi  | Studio Ciandreamy | Naming – Branding – Packaging – Web Design Valentina Ciandrini