Branding and packaging concept design for Patcorn, the first patented mix of chips and popcorns. The presence of heat-popped popcorns, thanks to their high percentage of polyphenols with antioxidant characteristics, positively enhances the nutritional components of the chips.

In this version of Patcorn the concept revolves around the idea explicited in the claim: “Together, unique”. The distinctiveness of Patcorn is metaphorically represented in the visual design through pictures of several people, together. The white background and the modern lettering make for “clean” graphics, in spite of the overlapping images. The claim complements the differentiating element of the product, and can be used for targeted, unconventional advertising campaigns through social networks, widely employed to advertize this kind of product.

Client PATCORN S.r.l. | Studio Ciandreamy | Design – Art Direction – Packaging – Print Valentina Ciandrini


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